The Fountain of Youth Allure: Why Baby Boomers are Fleeing to Spas Worldwide
Baby boomers want to feel and look like a million bucks, and they are spending millions to do it. They are fleeing to spas worldwide, succumbing to the allure of the fountain of youth. Boomers are living longer, working more years than ever before and have more discretionary income. And, that’s good news for the spa business. Nearly a decade ago, the country’s spa business was ringing up nearly $50 million per year. Today, there are more then 600 day spas in an industry worth more than $250 million. Women are by far the driving force into the spa business, but men make up about one-third of the clientele.
Baby boomers think nothing of spending $105 to be bathed in sea mud and wrapped in plastic. Or, they readily spend $650 or more to relax and be pampered at a day spa complete with hair styling, manicure, pedicure, facial, massage, body polishing and a spa lunch. What use to be a decadent and luxurious treat, is now becoming part of the every day process of taking care of aging skin as well as a sore, stress-filled body.
At the spa, boomers get it all…special treatment with the latest technology in a relaxed, quiet and soothing environment.
Popularity: 17%
My mother is one of the many children born during the baby boom. Though she hasn’t looked to plastic surgery to maintain her youthful glow, she does enjoy getting facials. She finds that getting her face cleaned properly by an aesthetician maintains her skin’s shine and elasticity. Since she is computer illiterate, I am in charge of finding her spas and facials. I do all my searching online at Way Spa. At this site I am able to search for spas in her area and even book her an appointment! So if you are searching for a spa, check out the site for easy options!