Teens Battle Acne at Spas
People often think of facials as something to do before a special occasion, like their wedding. Some may indulge occasionally, especially if they receive a gift certificate. Or never. Many remain facial virgins.
But a growing number of teenagers - both boys and girls - are getting facials as part of a healthy approach to skin care, or to address the kinds of skin problems teens used to entrust to dermatologists.
While only a small percentage of day spas offer teen facials, the ones we contacted that do say they make up 15 to 30 percent of their business, and the ratio of boys to girls who get them is 50-50. More teens in general are heading to spas than ever before, according to the International Spa Association, which estimates that nearly 4 million American teens went to a spa in 2006. And teen treatments aren’t just good for taming hormonal skin issues. The association’s Web site notes that they also cultivate long-term repeat business. Teens come in to deal with their acne but then are likely to go on to more expensive treatments.
“This generation of parents has found teen facials a great way to connect with their kids and help them cope with their skin issues,” said Milan Knowles, vice president of day spa sales and marketing for SpaFinder Magazine. “If the problems are serious, they go to the dermatologist. But for skin maintenance, they can go to the spa for treatment.”
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